This in-depth customer story examines how a world-leading superyacht brokerage, Northrop & Johnson, transformed its sales and services with Microsoft Dynamics 365, leading to double digit annual sales growth. Read the story and learn about the advanced features and innovative possibilities of Microsoft's AI-powered solutions for sales and marketing.
How has Microsoft Dynamics 365 impacted Northrop & Johnson's business?
Since deploying Microsoft Dynamics 365, Northrop & Johnson has seen a 250% increase in charter bookings and a 20% and 23% growth in average close rates for brokerage sales in 2021 and 2022, respectively. The implementation has enabled the brokerage to enhance its marketing, lead, and opportunity management processes, contributing to significant sales growth.
What role does customer data play in Northrop & Johnson's strategy?
Northrop & Johnson leverages a comprehensive client profile generated by Customer Insights, which includes a 360-degree view of client interactions and preferences. This data helps the sales and marketing teams deliver personalized experiences and understand clients' aspirations, ultimately improving engagement and sales effectiveness.
What future innovations is Northrop & Johnson exploring?
Northrop & Johnson is exploring the capabilities of Copilot within Dynamics 365 Customer Insights to empower non-technical users to gain insights from customer data more efficiently. This initiative aims to reshape the marketing workflow, boost productivity, and improve the quality of customer engagement as the company continues to adapt to new technological advancements.
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