A major provider of customized digital experiences for restaurant and convenience store guests was exploring the expansion of its services into global markets when it realized it needed a scalable platform that would grow with them. Read this illuminating customer story showing how Paytronix migrated to Microsoft Azure and has seen their platform become faster, more secure and cost efficient.
What was the scope of Paytronix's migration to Azure?
Paytronix migrated over 250 million unique customer profiles to Microsoft Azure in under two hours. This migration was part of a six-month planning process aimed at enhancing scalability, performance, and security while ensuring no disruption to client services.
How has Azure improved Paytronix's operational efficiency?
Since migrating to Azure, Paytronix has improved its application programming interface response time by 20% and increased its bulk messaging delivery performance by a factor of 10. Additionally, the time required to provision and deploy new infrastructure has been reduced from days or weeks to minutes or hours.
What role does AI play in Paytronix's strategy?
Paytronix is leveraging AI tools from Azure, such as the Azure OpenAI Service, to gain actionable insights into customer behavior and preferences. This allows them to personalize customer experiences with tailored recommendations and promotions, ultimately enhancing customer satisfaction and loyalty.
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